【Okayama/Kurashiki/Denim】Make your own High-quality Premium Jeans! Jeans-making Workshop with Okayama Selvage Denim

【Okayama/Kurashiki/Denim】Make your own High-quality Premium Jeans! Jeans-making Workshop with Okayama Selvage Denim

  • Have you heard of Betty Smith’s Kojima Jeans? In the Kojima area of Kurashiki City, Okayama Prefecture, the Betty Smith brand has produced high-quality denim products since 1962. In this plan, you can experience the making of their famed Kojima jeans first-hand! Using high-quality selvage denim straight from the birthplace of Japanese denim as the base, choose your favorite leather patch, buttons, and rivets to make a truly unique pair of Kojima jeans!
  • Experience the deep craftsmanship of long-time denim producer Betty Smith’s jeans in Kurashiki, the birthplace of Japanese denim.
  • The selvage slim straight is Betty Smith’s most popular line of jeans, and you will be making your very own pair! Selvage jeans are widely loved by denim lovers for their high quality and the way they grow into the wearer with age and use.
  • From a wide selection of buttons, rivets and leather patches, you can choose your favorites and attach them to the jeans. The process of choosing is part of the fun!
  • An original tote bag is gifted to all participants!


Area Okayama Kurashiki-shi
Meeting place 5-2-70 Kojima Shimonomachi, Betty Smith Jeans Museum & Factory "Experience Factory", Kurasiki City, Okayama Prefecture
Access From JR Okayama Station, take the Seto Ohashi Line (bound for Kojima or Takamatsu) -> get off at JR Kojima Station -> about 15 minutes by bus or taxi
Take the bus from JR Kojima Station -> 4-minute walk from "Ouji-en" "Okakuma” "Shimonomachi Kouhachimangu" bus stops
Meeting time Please arrive by the starting time
Duration About 1 hour
Activity Code ACk002404
supported language Japanese
Minimum number of participants 1person

Meeting place


  • ① Meeting at the store
    ② Instructions
    ③ Crafting experience
    - Choose a pair of jeans to make your base, from the shop inside the factory
    - To the workshop space in the back. Choose your buttons, rivets, and leather patch.
    - Attach the buttons and rivets using a machine (staff will support you!)
    ④ Commemorative Photo
    ⑤ End of the experience 
    • Betty Smith Jeans Museum & Village
      The Betty Smith Jeans Museum & Village is located in the Kojima district of Kurashiki City, Southern Okayama Prefecture, This is an amusement area run by Kurashiki’s long-time jeans producer, Betty Smith, and the entire area is designed to a cute, village-like aesthetic. The “Jeans Museum” and “Jeans-making Experience Factory” exhibit and preserve significant documents related to Japanese jeans, and the showroom and outlet shop display new products. The area has plenty of venues for you to enjoy exploring, creating, and shopping! 
    • What is Okayama Denim?
      Kurashiki City of Okayama Prefecture, known for its historical tourism district, is also known as the birthplace of Japanese jeans. 
      Okayama Prefecture and namely Kurashiki City continue today to produce high-quality Japanese-made denim known widely with names such as “Okayama denim” “Kurashiki denim” and “Kojima denim”.
      For more information on Okayama denim, please refer to the link below.
    • The “Jeans-making Experience Factory” by the Betty Smith Jeans Museum
      This is the “Jeans-making Experience Factory” beside the Betty Smith Jeans Museum. You will see the cute combination between the Japanese-style doors and denim curtains!
    • Make your Jeans Unique! Pick your Materials
      Once you’re through the front doors, it’s time to get to work! First, decide on a pair of jeans that will be your base. There is a wide variety of sizes and designs, including regular, straight, and skinny fits.
      Next, choose your favorite buttons, rivets, and leather patches. Take your time and pick the parts that will make your pair of jeans unique! 
    • What is Selvage Denim?
      The “Selvage” is to the rim of the fabric (referred to in Japanese as the fabric’s “ears”), and one characteristic of Japanese denim is the way these rims are sewn. The antiquated machines used in the manufacturing leave a red anti-fray seam on the selvage, hence their Japanese nickname of “red-ear” denim. In recent years, you may also see them in blue or yellow.
      Compared to regular denim, not only does selvage denim take a longer time to weave, but it also requires double the length of material. 
      While the extra time and material does show in the increased price, the old machines used for their production can only be manipulated by select craftspeople. The finished jeans are especially comfortable. They fully realize the denim’s potential, and continue to break in over time for lasting comfort.
    • Experiencing the Buttoning Machine
      Now that you have your pair of jeans and the hardware, it’s finally time to put them together using the real buttoning machine used by the factory’s craftsmen. Detailed instructions will be provided by the staff, so no experience is needed.
    • It’s Complete! Your Unique Pair of Kojima Jeans
      Once the hardware is attached, your unique pair of Kojima jeans is complete! Kojima jeans are typically somewhat expensive because of the high-quality denim used, but this is a great opportunity to get a pair at a reasonable price! To top it off, the precise craftsmanship of the jeans make them very durable. Enjoy the jeans’ aging process as it slowly grows a unique patina, and becomes a lasting partner to your everyday life! 


Included in the fee
Experience fee, material fee, tax
Not included in the fee
Any fees not stated above.
Hemming and the attachment of leather patches will be conducted by Betty Smith's staff.
Depending on visitor traffic, the complete product may be shipped at a later date.
Things to bring
Please arrive in clothes that are easy to move.
Cancellation policy
Cancellation on the day or no show: 100% of the fee
Operating Company
Betty Smith Jeans Musuem & Village

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