Kaeru no Omise RiBBiT

"Kaeru no Omise RiBBiT" is located on Nawate Shopping Street, Ote of Matsumoto city in Nagano Pref. They are a select shop of frog art and knick-knacks.
A frog is known as a symbol of Nawate Shopping Street. Walking around there, you will meet lots of cute frogs, but you can also find a variety of Kaeru  (frogs) in the store. Lined up in the store are posters, dolls, pictures and craftworks on motives of frog, as well as their limited items such as local artists' works and rare frog dolls from overseas. Kaeru lovers come to the shop from all over Japan. They are all nice items, and you cannot help but pick up each unique frog as a souvenir from Nawate Shopping Street.
"Kaeru Festival" is held with the whole the street in June every year, crowded with people in frog costumes and frog goods.